Simplified mechanisms with an application to sponsored-search auctions
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منابع مشابه
Simplified mechanisms with an application to sponsored-search auctions
Simplified Mechanisms with an Application to Sponsored-Search Auctions Paul Milgrom First draft: August 16, 2007 This draft: December 17, 2008 A mechanism can be simplified by restricting its message space. If the restricted message spaces satisfy a certain “outcome closure property,” then the simplification is “tight”: for every , any Nash equilibrium of the simplified mechanism is also an Nas...
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Simplified Mechanisms with Applications to Sponsored Search and Package Auctions Paul Milgrom First draft: August 16, 2007 This draft: October 13, 2007 A simplified mechanism is a direct mechanism modified by restricting the set of reports or bids. An example is the auction used to place ads on Internet search pages, in which each advertiser bids a single price to determine the allocation of ei...
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Title of dissertation: MODELS FOR BUDGET CONSTRAINED AUCTIONS: AN APPLICATION TO SPONSORED SEARCH & OTHER AUCTIONS Abhishek Pani, Doctor of Philosophy, 2010 Dissertation directed by: Professor Subramanian Raghavan Robert H. Smith School of Business The last decade has seen the emergence of auction mechanisms for pricing and allocating goods on the Internet. A successful application area for auc...
متن کاملAn experimental study of sponsored-search auctions
We study the Generalized Second Price auctions—a standard method for allocating online search advertising—experimentally, considering both the static environment assumed by the prevailing theory and a dynamic game capturing the salient aspects of real-world search advertising auctions. Subjects of our experiment bid consistently with the leading equilibrium notions, but exhibit significant over...
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In pay-per click sponsored search auctions which are currently extensively used by search engines, the auction for a keyword involves a certain number of advertisers (say k) competing for available slots (say m) to display their ads. This auction is typically conducted for a number of rounds (say T ). There are click probabilities μij associated with each agent-slot pairs. The goal of the searc...
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ژورنال
عنوان ژورنال: Games and Economic Behavior
سال: 2010
ISSN: 0899-8256
DOI: 10.1016/j.geb.2008.12.003